What is Viral Marketing?
Internet Marketing Dictionary | Viral
Viral marketing is the process of putting in
place factors that motivate other people to pass your marketing
materials around the internet in such as way that the
motivating factor gets passed along with the materials
themselves. Often the motivating factor is money and so each
person is motivated to pass on your marketing material because
they expect or hope to make money from doing so.
Viral marketing can be an extremely powerful
way of marketing your product or service because when done
properly it can widen your potential market quickly and
cheaply. With the advent of the internet, viral marketing has
really taken off as technology has increased the potential
speed of propogration of marketing messages and automated some
other key processes that are required to make a viral marketing
For example, suppose you have an ebook that you
want to get widely distributed. You could set up an affiliate
program and offer membership of that program to anyone who buys
your book. Once they'd made a purchase, they could then promote
the book themselves in return for a commission on each sale.
This motivates them to promote the book and it also motivates
buyers who buy the book via the original customer's affiliate
link to promote the book too.
Example of Viral Marketing
Supertips - this is a VERY clever
little system. It's all explained in a free book which you can
download from that link. I'd explain more only part of the
cleverness of this system is the mysterious way it works.