What is Search Marketing?
Internet Marketing Dictionary | Search
Search marketing is the term used to describe
the two processes of getting a website to rank well for natural
and paid search results. A site that ranks well gets more web
Natural or organic search marketing means getting your site
to rank well in the free listings on sites such as Google,
Yahoo and A9.
Paid search marketing is the process of getting your site to
rank in the position that generates the greatest profits after
click costs are taken into account when a website is advertised
using PPC techniques.
Paid search such as that provided by Google's AdWords system can deliver almost instant
results whereas natural search can take a long time to deliver
Search marketing agencies often sell
both PPC consultancy and SEO
consultancy to their clients.