What is Search Marketing?
Internet Marketing Dictionary | Search Engine Marketing

Search marketing is the term used to describe the two processes of getting a website to rank well for natural and paid search results. A site that ranks well gets more web traffic.

Natural or organic search marketing means getting your site to rank well in the free listings on sites such as Google, Yahoo and A9.

Paid search marketing is the process of getting your site to rank in the position that generates the greatest profits after click costs are taken into account when a website is advertised using PPC techniques.

Paid search such as that provided by Google's AdWords system can deliver almost instant results whereas natural search can take a long time to deliver results.

Search marketing agencies often sell both PPC consultancy and SEO consultancy to their clients.



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