Register with Google for Maps

You can get free links to your site from Google maps and other Google sites provided you let Google know where you are located.

Maps-based data needs to be accurate in geographic terms and so Google takes steps to verify the physical location of business that register with it.

To get started, you need to tell Google where you are and then select some means of verification.

https://www.google.com/local/add/login

You can also get additional information about this process here

http://maps.google.com/support/bin/answer.py?hl=en_uk&answer=7039

One of the things that is important to remember if you are going after local business is that you need to make it clear to visitors to your website that you ARE local. If you don't do this, your visitors may decide you are miles away and bounce off your site which will increase your overall bounce rate.

Special Report on Geo-targeting with AdWords