Geotargeting is becoming increasingly important as
advertiser start to recognise the different value of potential
customers in different locations.
As an extreme example, consider a restaurant that uses
Google AdWords. They will probably get a much hgher visitor
value per click from someone looking for their type of
restaurant who is 100 metres away than from someone 100 miles
Geotargeting at its most basic is usually limited to
choosing which countries to advertise in, not least because of
language differences. if you advertise in France and want
French speaking customers then you really want to use French
language AdWords ads.
Special Report on Geotargeting with AdWords is available