Geotargeting resources

Geotargeting is becoming increasingly important as advertiser start to recognise the different value of potential customers in different locations.

As an extreme example, consider a restaurant that uses Google AdWords. They will probably get a much hgher visitor value per click from someone looking for their type of restaurant who is 100 metres away than from someone 100 miles away.

Geotargeting at its most basic is usually limited to choosing which countries to advertise in, not least because of language differences. if you advertise in France and want French speaking customers then you really want to use French language AdWords ads.

A Special Report on Geotargeting with AdWords is available here.

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