Choosing a domain name
Choosing a domain name is an important part of marketing
your business and in general there are two approaches you can
- You can buy a domain name that is based around your
existing business name
- You can buy a domain name based around keywords that
are relevant to your business
The advantage of using a domain name based around your
existing business name is that it is likely to be available and
will help people find you via natural search results if they
look for you online.
For example, if your business is called PeterSmithPainters,
a good domain name will be petersmithspainters.com.
The advantage of using a domain name based around keywords
is that you may find it easier to get your website ranked
highly when people who do not already know your name are
looking for a business like yours. This is especially true if
you use a domain name that includes a location name.
For example, if Peter Smith is based in Swindon but no-one
has heard of him, a good domain name will be
swindonpaintersanddecorators.com because at the moment Google
tends to pay a lot of attention to the words in domain names in
determining where to rank them and, other factors being equal,
swindonpaintersanddecorators.com will rank above
petersmithspainters.com for searches like "swindon painters"
and "swindon decorators".
Domain names are now cheap and probably the best solution is
to buy several. At only a few dollars/pounds/euros it makes
good business sense to pick up a few good domain names and,
even if you don't create several different websites, you can
just point all your domains at one website so that anyone
entering any of these names in the address bar of their browser
will find you.