What is Pay Per Click?
Internet Marketing Dictionary | Pay Per Click
Pay per click, or PPC, advertising is a form of
internet advertising where the advertiser pays every time
someone clicks on their ads. In simple terms therefore it is a
form of performance based advertising in the sense that the
advertiser only pays for visits to his site.
The most successful PPC advertising system is Google's
AdWords system although Yahoo and Microsoft are also strong
Other advertising pricing models include pay per
impression and payments made for the inclusion of ads for a
specified time period. For example, you may agree to pay $50
per 1,000 ad impressions or $100 to have your banner ad
displayed on the home page of a busy website.
Professional internet marketers will track the response
rates of different forms of online advertising in order to
maximise their revenues. They will also recognise that web
traffic alone does not equate to sales and profits which is why
many pay per click advertising systems include conversion tracking systems that let the
advertiser see which ads and which keyword search terms are
generating profits and which are merely generating