What is Navigation?
Internet Marketing Dictionary | Website
Navigation is the term used to describe the
menus, links, breadcrum trails, buttons
and other systems used on websites that enable people to move
from one page to another. It also includes the way a site is
structured to enable visitors to move through the site
efficiently, particularly when it comes to converting visitors into paying
A website with effective navigation tools is easy to get
around and generally will get more page views than a website
where navigation controls are obscure, counter-intuitive or
difficult to locate.
An example of a bad website navigation
tool would be a link in a web page that was the same colour as
normal text: it wouldn't clearly be a link and may well be
ignored by visitors. A good link shows up a a different colour
and links that perform similar functions should be the
same colour. Classically links are blue on sites with
straightforward navigation controls.
Other poor systems include links that barely stand out from
Web sites that are well designed have navigation controls
that are easy to use and make it clear to the user what they
do. So for example it helps to give links names that relate to
the page they link to.
Avoid using link names like "page 2" or "next" unless they
clearly apply to a sequence of web pages people are supposed to
go through as part of a sign up or purchase process.
A more recent development has been the ability to place
"hint" text behind links so that when someone hovers their
cursor over the link, additional explanatory text appears to
help the visitor decide whether to visit the underlying webpage
For an example, place your cursor over this link to
Master Resale Rights.
Good use of this type of hint text can help your visitors
get round your site as well as encourage people to take the
action you want them to take.