What is Natural Search?
Internet Marketing Dictionary | Natural
Search Engine Optimisation
Natural search is the internet marketing term
used to describe search results that appear on the Search Engine Results page that are not
Sponsored or Paid links. It is also called Organic Search
In many ways the best traffic to get coming
to your site if natural search traffic because it is free and
if you can get your site to rank highly for good keywords that
are searched for by a lot of people with money to spend you
should be able to make significant profits.
The trouble with natural search results is
that it is often very limited unless you have an extensive
website that captures a lot of long
tail traffic or you have got your site strongly positioned
in the search engine rankings.
Your position in the natural search reslts
can also jump around a lot as the search engines adjust their
ranking algorithms from time to time.
Getting high up in the natural search results is the chief
goal of search engine optimisation but it is valuable keyword
searches that you need to rank highly for rather than search
phrases used by people who are not going to spend any