What are Membership Sites?
Internet Marketing Dictionary | Membership
Membership sites are websites that you need
to register with in order to get access to the information or
service that they provide.
Internet Marketers like to create membership sites because
they have the major attraction of generating recurring
For example, suppose a site provides a high value training
course that consists of articles, audio recordings and videos
that are delivered monthly, it is easy to create a membership
site to sell access to this material by using membership site
software. Subscribers would pay, typically via PayPal or
Clickbank both of whom provide a
repeat billing service.
To help encourage subscriptions many membership sites offer
initial access for a low price such as $1 before charging the
full amount a month later.
Technically one challenge with membership or continuity
sites is to avoid people downloading all the content of the site during the trial
period. The best way to do this can be simply to deliver
content sequentially starting on the day of the initial sign
up. This can be done by sending out links to the content using an autoresponder. If the links are
not guessable then such content is only made accessible once
the subscriber receives the autoresponder email. So to
deliver new content monthly you just need to set up an email
sequence that is delivered monthly.