What is a List?
Internet Marketing Dictionary | Lists and
is nothing more than a list of people whose email addresses you
have and to whom you can send out marketing emails. Internet
marketers rely on lists to make money and one of the most
effective ways to do this is to promote to your list a product
as an affiliate or to promote one of your own
The only way to build a list sensibly online is
to use an autoresponder and
generally you'll find that marketers use Aweber, GetResponse, Email Aces or
1ShoppingCart. These autoresponders help you comply with
CAN-SPAM regulations which is something you must do.
You get people onto your list by getting them
to complete a form. There's one on this page for example. But
people won't sign up to a list unless they feel comfortable
that their contact details will be treated with respect, that
they can unsubscribe from a list easily and that they will get
something of use from being on the list in the first place.
Once you have a list you are in a very
strong position to make money and there is usually a fairly
straightforward mathematical link between the size of your list
and how much money you can make. As a guideline, having a list
of 10,000 is often enough to make a good living from -
particularly if you live in a low cost country. Having said
that some people struggle to make any money from huge lists.
Other internet marketers make a lot of money from small lists.
One factor that effects how profitable a list is will be the
subject matter it relates to. A list related to high
value content will make more money
than one about low value content.
If your list of 1000 people makes you $400 a
month then very broadly, if you can grow your list of
10,000 people you could make $4000 a month.
One mistake people make when list building is
to be too cautious with how much they are prepared to spend on
promoting the list using AdWords or
other PPC systems. What matters is the lifetime value of
someone on your list. If it costs you $10 to get a new
subscriber and an average subscriber makes you $1 a month then
provided you don't have too many unsubscriptions, you will
make a profit. However you need to measure response rates
to your emails carefully.