What are Links?
Internet Marketing Dictionary | Links and
special bits of text or images that appear in a browser or in
an email. When they are clicked, the viewer is taken to a new
web page. This new web page can be on a new
Links used to be called hyperlinks but as the
internet has evolved the word links is used as a short hand.
They underpin the whole process of navigation on the internet
and so are extremley important to understand.
Underlying all links is some HTML code that does two things.
First it controls what the link looks like. This can be in
terms of color, size, font or which image is displayed.
Secondly, it controls where the reader goes when they click
If we look at the raw HTML of a link we can see the various
" title="Read more about
Conversion in the Internet Marketing Dictionary"
This is all just a single link and it looks confusing. Let's
look at each part in turn. I've colour-coded them for ease of
- The part beginning
tells the browser or email reader that what follows is a
- The part shown
is the URL of the web page that the link takes the reader
- The "title" section shows what
words are displayed in some browsers when the cursor is
placed over the link. These words essentially pop up and
disappear again if the cursor is moved. You can see this
demonstrated by hovering your cursor over this phrase.
- The "style" section sets the colour of
the link. In this case "#000080" means no red, no green
and quite a lot of blue.
- The word
is the word that appears as a link. This is also the
bit that gets shown in blue on the screen.
- The final part
tells the browser or email reader that it is the end
of the link.
If we place that link on this page it looks like this.
Placing your cursor over that link will probably show the
words "Read more about conversion in the Internet Marketing
Dictionary". However, whether or not this works depends on
which browser you are using to read this page.