Insider Tactics - Internet Marketing Training|
Yesterday we looked at the three components of an online
business: a domain name, a
hosting service and some
Before we move forward with these, I think it is instructive to
look on a fairly theoretical basis at what you are
trying to achieve as someone who is trying to build an online
business. The reason for this approach is that it underpins all
Internet marketing techniques but is very rarely mentioned
The underlying approach to online marketing is what I call
Monetized Pixel Propagation or MPP. This is
the principle that what an effective Internet marketer is
really trying to do is get his monetized pixels on the screens and
mobile phones/PDAs of as many people as possible who are likely
to have an interest in his product.
A monetized pixel is simply a pixel or
element of the screen that when clicked is capable of
generating income. From now on I will refer to
Monetized Pixels ast MPs.
To get away from this rather theoretical analysis for a
moment let's just look at a few examples so you can see
the concepts in action.
An order link
First is a link to an order page for a product you sell.
What you want to do is get that link on as many computer
screens as you can that are being used by people who are both
able to pay for the product and who are likely to have an
interest in the product too.
You need to satisfy both of these needs in order to make
money. If your MP is on the screen of someone who isn't
interested or who has no money, you can't generate income.
So your aim is always to find methods that identify and
reach people with the money and the interest and then get your
MPs onto those screens.
An AdSense ad
A second and slightly different example is where your MPs
are in fact ads that can make you money. The classic case here
is an AdSense ad. We will cover AdSense in detail later on but
for the time being the MPs here are pixels within ads by Google
and when someone reacts to ads on your website you make money.
Again your job here is to scatter your ads onto a smany screens
as possible to increase your income potential.
This case is different in that you can make money from
people who do not have any money to spend because you get paid
by the advertiser.
However no advertiser is going to carry on paying
for ads on sites that don't make him any money
indefinitely so there has to be some value exchange here where
the visitors you send to his site do, on average, spend money
This course - and an example of
Right now, as you read these words I have placed pixels on
your computer screen. These words are not monetized,
these ones are. See if you can work out how. It is in
fact quite complex in this case.
So imagine a world in which your MP is on a vast number
of screens and you have a money generating empire. In fact the
business that comes closest to this is Google which has
successfully managed to propagate monetized pixels in the form
of ads on its search results page and on AdSense ads on over a million partner
websites. Build a system that does that on even a small scale
and you could be making big money.
We'll start working on this process in the next lesson.