Insider Tactics - Internet Marketing Training|
The main purpose of this training course is to get you into a
position where you understand how online businesses really work
and where you are able to start generating income for yourself
or your existing business.
The course is supported by online material on
InsiderTactics.com and you will learn and understand things
faster if you read and think about the content of the emails as
well as the information provided on the website.
To start off today, we will look at the characteristics of
online businesses and see why they are so easy to start. We
will also see why you don't need much money to set up an online
business in the first place.
Online businesses essentially consist of a domain
name, a website and some
products or services that you sell either
directly or on a commission basis.
As with any business you need to be able to deliver the goods
or services you sell to your customers. This can either mean
physically shipping goods or, in the case of information products, delivering
them over the internet.
The role of your domain name and
your website is to act like an online store with one very
significant advantage: domain names and websites are much, much
cheaper. Furthermore, instead of having to pay rent for a
store, on the internet all you need to do is make your website
accessible to anyone online.
You do this by getting it hosted
which is actually very easy to sort out.
Your Domain name
Your domain name acts crucially as two different things:
first it is the name of your online business and secondly, it
serves as the address of your online business too, both in
terms of your email address and the way people access your site
from a browser.
Your website is the equivalent of your store and shows the
world what you sell. It can also be used to process payments,
provide customer support and, just as importantly, to act as a
pro-active but automatic marketing system.
Your hosting company connects your store to the internet so
that anyone can access it. You pay a small hosting fee to do
this instead of having to pay rent on a physical store.
So what sort of costs are we talking about? It always pays to
shop around but generally domain names cost a few dollars a
year and hosting a few dollars a month.
At this stage of the course there is no need to worry about how
you set up a domain name etc. We will be covering that side of
things later on. For now though, go and find out more about
domain names and hosting. You'll find further information on