What is a Google
Internet Marketing Dictionary | Google
A Google AdWords
Professional is someone who manages Google AdWords
accounts, usually for clients, who has passed a basic
AdWords exam that tests you for
competence. The exam is quite easy and doesn't really set
you apart from the crowd. It is run by Google.
To help pass the exam Google provides
lots of online support for its AdWords system and all this
training is available to anyone using AdWords. The Google
AdWords professional exams tend to focus on the mechanics
of the AdWords system and whilst this is an important
facet of a competent AdWords Consultant's capabilities, what
you need in addition is business understanding and the ability
to use the data you get from the AdWords system to manage the
profitability of your advertising as a whole.
A good AdWords consultant will seek to understand your
business and work with you to optimise your account.
The reason why the GAP or Google AdWords Professional
program was started was that Google was aware that if it was
going to penetrate the market effectively it would need help to
reach the long tail of smaller businesses that it couldn't
reach on its own. Many people set themselves up as AdWords
managers but in a lot of cases they weren't terribly competent
and this held back Google's progress. So the GAP program was
launched as a basic quality measure that people would only be
awarded if they knew at least the basics of the system.
Google recognises now that the qualification is too low
level and may be planning on developing a more sophisticated
test of AdWords competence.