What is an eCover?
Dictionary | eCovers
An eCover is an image or set of images
or graphics that are designed to look like a physical book, a
physical CD or DVD case or a physical report. They are used to
add impact to the sales pages of downloadable information
A good eCover can increase the conversion rate of a sales page
because it helps give the impression that the product is
more substantial. This situation applies even though in
nearly all cases the purchaser knows in advance that they
are buying a download.
Many eCovers, like the example shown also use reflection to
add reality to the image. In this case the eCover really does
look like a solid physical book standing on a shiny
eCovers can be bought online from a wide range of graphic
designers or you can buy software that will let you generate
your own eCovers easily.
A good eCover can also help generate an online brand. For
example, if you publish a range of information products it can
make sense to build up a range of similar eCovers so that
readers start to recognise the format. If they buy one or your
products and like what they get, they will then be more
inclined to buy from you again and the consistent eCover design
will help them to recognize your authorship.
For many sales pages several different sizes of eCovers are
sometimes needed and it can pay to include a copy of an eCover
graphic on the order processing page and on the download page
itself to reduce.