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What is an eBook?
Internet Marketing
Dictionary | eBooks
An eBook is a downloadable file that can
be printed out to form a book. There are many advantages
to ebooks compared to physcal books.
First they can be delivered
electronically over the internet which means that ebooks can be
delivered virtually instantly. This is gratifying for the
purchaser who then does not have to wait for
shipment.
Second, they cost virtually nothing
to produce once the original text has been
written because they don't have a cover and don't use
paper - unless they are printed in which case it is the
purchaser who pays for the printing and not the publisher.
This makes them very high margin products to sell because
the cost of production and shipment is effectively
zero.
Third they can include active links to web
pages in them. This is a popular way of driving traffic to
specific web pages.
Most internet marketers use the PDF format for ebooks either writing
their books using a word processor such as Word and
converting the finished book into a PDF using a PDF
conversion utility. More recently authors have started to
use OpenOffice which is a free word processing system which
proides the option of saving documents directly into PDF
format.
To make an ebook seem more tangible, many
authors also use eCovers.
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