What is CTR?
Internet Marketing Dictionary | Click
The CTR or Click Through Rate of an ad such as
an AdWords ad is a numerical way of expressing how effective it
is at attracting clicks. The CTR is usually shown as a
percentage and represents the number of clicks that the link or
ad has generated per 100 displays.
So for an AdWords ad with a Click Through Rate
of 3%, for every 100 times it is displayed it will get clicked
on 3 times.
In practice CTRs jump around and particularly
wth Pay Per Click ("PPC") advertising the CTR will depend
very much on where your ad ranks on the page with the top
ranking ads getting ths biggest share of the clicks.
If you want your link or ad to have a high
click through rate you need to make sure it is as relevant as
possible to the people who are seeing it. You also need to use
effective copywriting techniques to attract the click in the
In Google's AdWords system there are some
advantages of writing ads that get a high click through rate.
The greatest of these is that you can let your ad ranking drop
a little by bidding less whilst maintaining high levels of
A question a lot of people ask about AdWords
CTR is what is a good click through rate. The answer will
depend on the ranking of the ad and how many advertisers are
competing for clicks for your chosen keyword. As a guideline
you should aim for 2% or above. A very well-crafted ad in a
niche where there is little competition can easily attract a
CTR of over 30%.
If you are hosting AdSense ads on your site you will
usually get a click through rate lower than this. Similarly,
if you are running your own AdWords ads and using Google's
Content Network, you are likely to experience CTRs well