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What is a CPA Network?
Internet Marketing Dictionary | Cost Per
Action Network
Cost per action or CPA is a method of
monetizing your web traffic.
You set up links that go via a CPA network to a sales or
subscription page on an advertiser's website. If someone
clicks the link on your page or in
your email and then goes on to make a purchase or to sign up
and provide their contact details then you get paid. You
only get paid if the appropriate action is taken. You don't
get paid for the traffic.
From the advertiser's point of view the advantage of using
CPA networks is that they only pay out money when a specific
event happens. From the marketer's perspective the advantage of
CPA networks is that the payout per action can be very
high.
CPA networks are websites that link
advertiser's to web site owners. In return for this they take a
commission on all successful transactions. If you have
the right sort of traffic that is
relevant to specific CPA campaigns you can make very
significant commissions. One thing to watch out for is that
many CPA offers are restricted to specific geographic
locations. This means that you will only get paid if the
appropriate action is taken by someone in the right
country.
There are many CPA networks and most publishers use several
to make sure that they are able to put the most profitable and
highest converting offers in front
of them. Good CPA networks will provide you with detailed
reporting statistics so that you can find out which advertising
campaigns are making you most money.
There are two CPA networks I
recommend: Clickbooth and
MaxBounty and it makes
sense to join several to widen your choice of advertisers.
Unlike with AdSense, you have to
select suitable ads yourself.
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