What is Content?
Internet Marketing Dictionary | Content on
Content is everything that is on your website
or in your emails such as words, images, audio and video.
For example, the content of this website
includes all the words defined in the Internet Marketing
Dictionary as well as the graphics, articles on the site,
links to other pages and sites etc.
A rich content site is one that provides a lot
of information of value, whether this is words, sounds or
video. A poor content site is one that either doesn't contain
much or contains information that is incorrect or very low
Search engines tend to like high or rich
content sites because they deliver the information that users
are searching for. For this reason, a good long-term search
engine optimisation strategy is to build rich content sites
often focused round a particular niche topic. Again as an
example, this site is a resource about Internet Marketing and
contains a lot of information about it.
To help build content many site owners used
articles provided by other people either as a Private Label Rights (PLR) services, or by taking
them from article directories.
In addition, tools have been developed to
generate content automatically. For example, you can use RSS
feeds to generate self-updating content on a site or you can
use article spinning software that takes one article and turns
it into lots of similar articles by replacing words with