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What is the Cloud?
Internet Marketing Dictionary | Cloud
Computing
The cloud is a term used to describe computer
services that are delivered via the Internet that take the
place of specific physical hardware and locally installed
software. For example, people now store documents online via
services such as Google Docs or use computing power supplied
by Amazon's Web Services and the associated Elastic
Compute Cloud service.
In these cases computer time and data storage facilities are
accessed over the Internet and users don't need to know where
the hardware that does the data processing is. Nor in many
cases do they need to be concerned with the computing hardware
that is used to deliver these services. They also
don't need to think about installing software to work with the
data. Google Docs for example lets you create, edit and share
documents, spreadsheets, presentations and other services from
wherever you can get Internet access yet you don't need any
word processing or spreadsheet software to use it.
Amazon's Elastic Cloud service ("Amazon EC2") focuses more
on delivering high power computing facilities. Some websites
also use Amazon's Web Services to host
and deliver streaming video. The flexible nature of
these Cloud computing services is such that users effectively
rent the computing power they need when they need it. This
means that they only pay for what they need yet can essentially
share the overheads associated with running large data
centers.
Cloud Computing is likely to grow in future as internet
bandwidth speeds up making the process of transmitting data to
and from data centers fast. Another factor that will boost
cloud computing is the increasing ease of use of these
services.
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