InsiderTactics.com
What is ClickTale?
Internet Marketing Dictionary | www.ClickTale.com
ClickTale is a powerful website analytics
program that lets you
-
Study movies of how people really interact with
your website. It's like watching over their
shoulder as they move their cursor around and hover
over links and click them or not
-
See how far down your web page people are scrolling
which helps you to know whether to make your pages
shorter or longer
-
Find out if people hesitate over links before
clicking them - which means you can identify
problem links that are not getting instant clicks.
ClickTale in other words will help you optimise
your landing pages fast and easily and can maximise the
conversion rate of any forms you are using.
You can also use it to minimise the abandonment
rate of your shopping car.
ClickTale is a
relatively new tools but you can try it out for free
here
It is curiously fascinating to watch a replay
of someone's interaction with your site - you see them move
their cursor around and scroll up and down, before hovering
over some links, and clicking others.
One very clear benefit is being able to see how
far down a long page people actually go. If you can get people
to "read on" you are likely to reduce your bounce rate.
Whichever way you view ClickTale, it gives you
a new insight into how people raelly react to your site and not
how you think they interact.
You are bound to be surprised - and learn some new ways to
boost your conversion rates.
Take a free ClickTale
trial.
|