What is Clickbank?
Internet Marketing Dictionary |
Clickbank is a neat system that helps many
internet marketers sell their information products.
It works by acting as an intermediary between
buyers and sellers so that someone wishing to purchase a
downloadable product such as an ebook, can buy it via Clickbank and
Clickbank will then process the payment automatically and,
once the payment has been made, it directs the buyer
automatically to the webpage where they can download the
That's all fairly basic stuff online.
Where it gets clever is that it also allows
other people to sell an author's products via affiliate links.
As a publisher/author I can instruct Clickbank to pay
affiliates a percentage of the sale price of my book. Typically
this is 40% or more although I generally pay out 50%.
Clickbank then makes it really easy for someone
to become my affiliate - they just need to get themselves a
clickbank ID, visit the publisher's affiliate info page, enter
their ID and get an affiliate link back.
Armed with this link, the affiliate can then
promote the product as much or as little as he/she wants and
the publisher doesn't even need to know who they are!
When it comes to processing payments, Clickbank
automatically splits the commission element and adds up your
total sales every fortnight and sends you the money. This money
can be a combination of your own product sales and your
affiliate sales. In fact you don't need to have your own
product to use Clickbank at all and it is free to join as an
affiliate although you do have to pay a one-off fee and
commission charges as a publisher.
One other feature of Clickbank which is very
important is that it processes refunds safely and efficiently
which allows book publishers to offer their customers a
money-back guarantee. In general, the stronger your guarantee,
the more you will sell so this works for both publishers and