What is Call to Action?
Internet Marketing Dictionary | Call to
A Call to action is a marketing term for the
part of a web page or an ad that gets people to do whatever you
want them to do next.
For example, on a web page you might want them
to complete a form to subscribe to a newsletter or to buy
A strong Call to Action will substantially
increase the conversion rate of your website. For example, I
did a test once on the sales page for a video training product
and used different versions of the call to action. The version
that ended with the word NOW! as in Download ..... NOW!
generated a significantly higher response rate than the version
without the NOW!
So calls to action can be simple phrases like
"Complete the form" or "Place your order now" or "Download this
free report" etc. Whatever Call to action you use on your
website you should test your results
because one thing is absolutely certain and that is that
different calls to action will generate
different conoversion rates.