What is a Bounce Rate?
Internet Marketing Dictionary | Bounce
If someone lands on a page on your site and
just goes away again, they are said to have bounced off it. So
the bounce rate is the percentage of visitors who land on your
pages and go away again without doing anything.
Bounce rate detection is not an exact science
though because in practice it is difficult to tell how long
someone is on your page before they go away again. If they read
everything on your site and go away after several minutes most
statistics packages will record a bounce even though you may
have had started to develop an online relationship with your
visitor so that they decide to come back again later.
If a visitor lands on a page and then goes
on to another page on your site then they have not bounced.
Hence the bounce rate is a measure of how effective the web
copy on your page is at grabbing the attention of your
In terms of your most wanted response, you
usually want to manage your bounce rate down so that you have
the chance to engage your visitor. You can do this in a number
of ways. Clearly good copywriting
and site design helps. But you can also use exit pop-ups and
other dynamic tools to try to keep visitors on your pages.
A typical method would be to detect when
someone is about to leave your page by using their Back Button
and at that precise moment to place an offer or new proposal in
front of them.