What is an Autoresponder?
Internet Marketing Dictionary |
An autoresponder is an automatic system for
delivering emails in response to someone asking for more
information about something.
At its simplest, an autoresponder sends out a
single acknowledgement email when an enquiry is received either
by email or via a web page form. One standard use is to set up
a message that says something like "Hi, thanks for your email.
I'm on holiday until 27th January when I will get back to you.
Best wishes, Jo Marketer".
However, internet marketers make much more
sophisticated use of such systems in order to build up
relationships with people online automatically.
For example, an autoresponder service like
GetResponse or Aweber allows you to program in a
sequence of email messages so that the enquirer receives one
message immediately on receipt of their enquiry followed by a
whole series of further automatically delivered emails. As a
marketer you might choose to send out a bit of information to
the enquirer as soon as they make an enquiry, then on the
second day you might choose to send a further email that draws
attention to one specific feature of the product or service
they are selling and so on for a number of days.
Good autoresponders let marketers create
a series of emails like this easily and handle all the
processes of sending out emails in the right order and on
the appropriate days so that every individual enquirer
receives the same series of emails but at different times
depending on when they first made the enquiry.