|An Introduction to Google
Google AdWords is a form of Pay Per
Click advertising. It enables you to place your ads in
front of people looking for what you sell at the precise time
that they are searching. This means that they are hot
If someone clicks on your ad, you pay Google. You do not pay
Google just for getting your ad displayed. This means that you
immediately know that you are only paying for advertising that
has generated interest.
Once someone clicks on your ad they go to your website and
it doesn't have to be the home page of your site. In fact in
many cases it is better to drive traffic to a web page that is
directly relevant to the search.
The amount you pay for a click will depend on a number of
factors, the single most important one being how much your
competitors are prepared to pay for a click too. If you operate
in an area where the value of web traffic is high, such as
insurance, then other businesses will be bidding aggressively
to get their ads shown alongside your own. In such a case, you
may need to be prepared to pay a lot of money per click. In
other areas, clicks are very cheap and can often be less than
5p a time.
Broadly, the more you are prepared to pay for a click, the
higher your ad will rank but there are several other factors
that come into play too. You set how much you are
prepared to pay for a click on a keyword by keyword basis. That is to say,
you select which search terms or keywords will trigger the
display of your ads and choose how much you are prepared to pay
for a click when one of those keywords is entered as a search
into Google. You can and should set different bid prices for
different keywords because web traffic generated by different
keywords differs in value sharply!
The AdWords system lets you target your advertising
geographically too so if you want to advertise in central
London and Fiji only, you can.
You can also control the time your advertising is active if
you are only able to deal with sales enquiries during office
Finally you can set very tight budget controls over your
AdWords costs. For example you can
limit your daily expendture to £1 or less. You can also set how
much you are prepared to pay for a click - the bid price -
and at any stage you can turn off your campaign altogether and
not incur any future costs.
So that's the outline of the AdWords system but there are
many, many additional features that you need to understand if
you are to get best value out of it. For a start, you need to
have some idea what web traffic is worth to your business -
your visitor value.
You also need to understand how AdSense works, and Conversion Tracking, and how to use
copywriting techniques to craft
good AdWords ads that attract clicks from potential buyers and
not from freeloaders. One other thing to think about is how to
use AdWords in conjunction with Search Engine
Optimisation because the two go hand in hand. Don't make
the mistake of assuming the SEO is free! It takes time and
effort and results are usually slow to come in which means that
you will be missing out on valuable web traffic every day your
site doesn't rank well.
With the AdWords system you can rank very high for your
chosen keywords literally within 15 minutes!
Get a good quality Free AdWords