What is Article Spinning?
Internet Marketing Dictionary | Article
Article spinning is the process of
creating multiple different articles from a single article
source using software to substitute words and phrases with
synonyms and synonymous alternatives.
Spun articles are then published around the
internet in article directories, in blogs and on websites in
order to increase the amount of unique content that exists
online. Within these articles, internet marketers place links
back to their own sites in order to improve their sites'
rankings in the search engines and to capture traffic from
searchers who read their articles on other sites.
Article spinners help combat the issue of
duplicate content. It is thought that search engines penalise
the SEO impact of content that appears in identical form on a
number of different locations on the web. By spinning articles,
each published version will be slightly different from the
original and hence the duplicate content problem is
Article spinners vary in efficiency and
complexity. Simple ones just replace words with synonyms and
can get into a lot of trouble if the context is ambiguous. For
example, an article about web traffic may end up with repeated
references to cars instead of web visitors.
More sophisticated article spinners will
replace whole phrases with new phrases of the same meaning and
allow users to build up their own thesaurus of keywords and