What is Analytics?
Internet Marketing Dictionary | Google
Google Analytics is a dream and free tool from
Google that provides you with an extraordinary amount of
information about traffic coming to your website.
You can open an Analytics account via Affiliate
marketing is a way of marketing in which the business selling
products uses a number of unconnected people to help sell its
products usually in return for a commission.
There are therefore 2 different entities
involved in affiliate marketing.
The business selling the product or service.
The marketer who promotes the business's product or
service on a commission basis.
Before the internet, affiliate marketing had a
fairly bad name not least when it was associated with
multi-level marketing. However, many businesses were in effect
affiliate marketers when they acted as agents for other
businesses. For example, I worked once for a company in the UK
which had agents in many other countries round the world that
promoted our products into their local markets. The company I
worked for didn't pay these agents any money. Instead it "sold"
them products at a large discount whenever they got a made a
local sale and the agent then passed the goods onto the end
user at the full market price. This effectively means that they
earned a commission from the sale and this business model is
extremely widespread. They were in fact acting as affiliate
marketers: they acted as a commission-only sales channel.
The internet has put affiliate marketing on
steroids because tracking technologies allow businesses to set
up affiliate links for an army of affiliates and track any
sales made by an affiliate automatically. It has even enabled
the automatic recruitment of an affiliate sales force.