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What
is Affiliate Management
Software?
Internet Marketing Dictionary | Affiliate
Management Software
Affiliate marketing software is software that
lets you run an affiliate program. The key functions it needs
to perform are
-
Affiliate registration - the process of capturing
the contact and payment details of new
affiliates
-
Affiliate reporting - the process of enabling your
affiliates to find out how effective their
marketing is. Ideally this would include automatic
email alerts whenever a sales is made, and the
ability to let your affiliates set up tracking
codes within their own affiliates links so that
they can identify which methods of promotion are
working best.
-
Affiliate payment processing - the process of
either paying affiliates directly via an online
bank account, or more commonly, the process of
creating a list of commission payments to be
made on a regular basis which can be processed
automatically by payment systems such as
PayPal.
Clearly that is an outline of the functionality
required and more features will be needed in practice. For
example, some means of reminding your affiliates of their
passwords will be essential as will some means of adjusting
commission rates from one affiliate to another because internet
marketers like to pay superaffiliates a higher commission.
Some services like Clickbank and PayDotCom essentially
provide all these functions for you in return for a charge
levied on each transaction.
If you intend to work with a 2-tier affiliate
system then you need to make sure that your affiliate marketing
system can handle it.
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