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Insider Tactics - AdWords Training Course

AdWords Training Course

Please note that many internet marketing terms in this course are explained and discussed further in the accompanying Internet Marketing Dictionary on this site.

AdWords Management Training Course

This course is designed to help you understand how to use Google's AdWords advertising system to maximise the profitability of your business and to avoid the need to do cold-calling.

Introduction

There are many free courses about AdWords on the internet now and Google also provides a huge amount of information about the system.

However, what most business people need really is an understanding both of how AdWords work and, probably more importantly, how you can use it to drive your profits up fastest.

For example, you need to understand why getting the highest return on your advertising is not the way to maximise your profits.

You also need to know how to calculate how much you can afford to pay to get a visitor to your site.

And of course you need to know about methods of maximising the value to your business of each visitor you do get.

This AdWords training course covers both aspects of the system so that when you take it you will understand the mechanics of how AdWords works as well as the business analysis you need to do to make the most out of the system.