Insider Tactics - Internet Marketing Training
Training Course - Marketing
The tools you're going to need
Over the next few days we'll be looking at the tool kit you
would ideally use to construct your own AdSense empire. Some of
these tools are cheap, some are free and some are expensive. My
advice is to start off with the low cost stuff to get yourself
going and then to invest in some more sophisticated tools once
you have got some money coming in.
Whilst you are going to need a hosting account and a domain
name, I think the place to start is with your website and there
are two ways to go.
Using a blog
First, you can start out with a blog. There's free software available to let
you create and run a blog from sites like WordPress and
Blogger. These come with a range of templates that you can edit
and tweak but the process can be quite difficult. Blogger for
example has a complex structure which makes editing hard work
and error prone unless you are familiar with HTML.
WordPress again is quite complicated but can actually be used
to generate beautiful and highly functional websites. In fact
one of the people I introduced AdSense to (Eibhlin) has written
a short guide to creating an excellent WordPress blog and I
recommend you take a peek. Called "Sites That Soar", this ebook is
actually written by an artist and not by an internet marketer.
But Eibhlin has worked out exactly how to make WordPress blogs
look stunning. If you look at the Sites That Soar page you'll see an
So one way forward for you would be to download the WordPress
software from WordPress.org and then edit it using the
blueprint the Eibhlin has created.
You will still need a domain name
and a hosting service but you've got
to start somewhere!
A complete Website design and publishing
An alternative approach is to use a full-blown website design
tool and this has a number of advantages. First, it gives you
total control over how your site looks. Second, it will let you
make changes to your website easily and quickly. Thirdly, you
can use it to build a range of sites and many of the most
successful AdSense publishers have lots of sites!
I use a combination of the two for my sites. This website for
example is built using a tool called XSitePro as is AdWords Management. They are very
different in style but I created them using a couple of the
templates that comes with the software (you actually get
hundreds and hundreds and they are easy to edit and play
I'll be discussing XSitePro in
more detail later on because it has some features in it that
make it exceptionally easy to use with AdSense too.
Specifically it makes the process of adding your AdSense code
into your web pages very easy: you just point to where you want
your AdSense ads to go on the page and right-click on the
screen. Not hard!
Tomorrow we'll get on to the process of selecting a domain
name. Getting the right domain name can make a huge difference
to the amount of web traffic you get so it's an important