Insider Tactics - Internet Marketing Training
Training Course - Implementing
Build your own
AdSense sites fast and
Today we are going to deal with the process of
implementing AdSense into your site. Of course, you first of
all need to get accepted into the AdSense program.
Assuming your site has made the grade, you will get an email
from Google with the title Welcome to AdSense. This will
include a link to a page on Google where you enter your
username and password.
Make your password non-obvious because when you log on to your
account, you say where the money goes and you don't want
someone else redirecting it.
Included in your AdSense control panel is a form where you
specify what shape of ads you want to display and when you make
below. All you need to do is cut and paste this code into
But there are some decisions you need to make first. There are
Decide which pages you want to place AdSense ads on
Decide what format ads you want on each page
Paste the code in the site
Where to place your
Do you want AdSense ads on your home page?
This depends on what your site is about. Remember, unless
you are writing a site specifically to get AdSense revenues,
the main aim of your site is not going to be getting people to
go off to another site.
The best place to put ads is on content-rich
pages that you already have but which are not producing any
revenues for you already.
Google offers lots of formats for your ads. I can't
show them in this email but you can find out more about them at
You should pick the one that fits in best with your existing
page structure unless during the review process you decide to
undertake a major re-vamp!
Google allows multiple formats across your site but until
recently only allowed you to place one block of ads on each
page. This has now increased to 3 blocks on the same
page. Having said that it is your responsibility to
check that how you are using AdSense complies with Google's
rules and they do change from time to time.
Google lets you specify what colors the ads will appear in and
there are two schools of thought about what is best. You can
design ads so that they fit well with your existing web design.
Or you can make the ads stand out strongly by choosing a
markedly different color palette.
You can now get sufficiently high resolution statistics from
Google to find out which ads work best on your site.
This is either easy for you or difficult! If you routinely look
at the HTML in your web pages, the process is straightforward:
just locate where in the page you want the ads to go and paste
the code in.
If HTML is a foreign language you'll need some help to begin
with. Practically, the best way forward is to experiment a
bit. Put the code in, have a look at the page (and Google
will immediately start posting ads on the page although they
may not be context-targeted to begin with - more on this
later.) If you like what you see, stick with it. If
not, move it around, use a different format (go back to your
AdSense control panel) and do it again.
What happens next
As soon as your new page is viewed, Google gets alerted to its
existence and sends out some ads. Now if Google doesn't know
anything about the page you will see so-called Public Service
ads which are about charities and so on. However, in around 15
minutes (it's that fast) you will start to see ads that are
context-targeted. They will be more relevant to your page.
But this will only happen if Google can work out what your page
is about, so check that the copy makes it clear and that the
page title, headings and meta tags are consistent and
Rejected by Google?
If you can't get into the AdSense program, don't despair!
There are things you can probably do to improve your chances
and you can re-submit your site. Look carefully at the criteria
for acceptance again on Google's own site. Make sure you have
relatively clean content, with lots of text (Google can't
"read" the content of a picture and it doesn't deal well with
Flash animations) and focus your copy on the theme of the web
page. You will also need to ensure that your site is big enough
so that it isn't regarded as too trivial.
Some people say you should go for at least 20 pages but
in my experience you don't need that much - you just need
Let's now look at the tools you
need to be successful with AdSense.