Insider Tactics - Internet Marketing Training
Training Course - Getting web
Web site traffic - getting the first time
You are going to have to promote your website to people who you
know are likely to be interested in the contents of your
There are 10 standard strategies and chief amongst them all is
search engine optimisation. This is the
process of making sure your website appears high in the search
engines when people search using keywords related to your site's
Get your site high on search engines (by building excellent
content - that's
what search engines look for) and you will get a lot
of web traffic, free.
Long term this is the best method although it takes time for a
new site to get noticed.
People searching on a search engine are actively looking for
stuff which means they are more likely to become active
visitors, visitors who return and click - if they like what
Additional techniques are described briefly below. We'll
be covering them in more detail later on because knowing how to
generate website traffic is a key marketing skill.
Advertise your site offline using postcards, printed
ads, signs on your car etc. BUT GIVE PEOPLE A GOOD
REASON to visit in your ad.
Advertise your site online with
and other pay per click systems
such as Overture - but watch you don't spend more
than you earn.
Promote your site in an ezine about your subject matter
(but make your writing interesting) and send it to your
regular customers or visitors.
Enter comments into discussion forums and include a
to your site. I did
this for FactsAboutAdSense.com in a brand-marketing
forum and started getting visits almost immediately -
for zero cost.
Use PR techniques to get your site mentioned in the
Include your web address in your email signature
ALWAYS. Again, this won't cost you anything but will
increase the visit rate - and it can work very well if
you do more than just put your web address on it - give
them a reason to visit. ("Get paid by Google. Visit
to learn how.")
Publish an ebook
your subject and give it away but include links to your
website in it.
Create a product that you can sell and promote it using
an affiliate program. That will get lots of people to
advertise your site for you. This is one aspect of
We'll be covering these techniques in a lot more detail later
on but remember that most successful internet marketers use
lots of different techniques to generate web traffic. We'll
also look at ways of measuring the amount of traffic your
website is getting.
Keeping the relationship going with your web
Having got someone on your website, do they engage with
it? You really want to build up a relationship with your
visitors so that they keep coming back. I tend to think about
this process as follows:
You need to give people
a REASON, and
How do you do this?
You need to deliver some value. Make your site genuinely useful
and informative about your theme, product or service.
You can't remind people to visit unless you know who they are.
So you need to get their contact details in return for
permission to keep in touch and an effective way to do this is
to give something away like a tip sheet, a guide, insider
knowledge and so on. But, again, make sure it is useful and has
Now use this contact information to remind people about your
site. The easiest way to do this is by email, but it is good to
vary the media sometimes and use snail mail too (so make sure
you get address details too.) If you use email, you are
probably going to need to automate the process, otherwise
you'll spend all day at your PC, and the best way to do this is
to use an autoresponder.
What an autoresponder does is send out emails automatically
when it receives new contact details but good ones do much more
than this. I use one to distribute this AdSense Insider course and I have programmed
it to send out links to these lessons automatically in the
Your autoresponder should be easy to use, and provide you with
detailed testing and reporting
capabilities as well as, crucially, a facility that makes it
easy for people to opt-out from your mailing list. You must do
this to avoid being accused of spamming.
This is yet another reason why content is king. Keep providing
information, information, information otherwise they'll sign
off - for good.
Your visitors' behaviour
How do people behave when they visit your site?
First time visitors make an extremely quick judgment about your
site, in fact you typically have just 10 seconds or so to make
a positive impression. So you have to explain immediately why
people should stay. Don't worry about not catching everyone
because you only want targeted visitors anyway. The low
interest types are not going to help drive up your AdSense
A great way to do this is to put your number one benefit
statement into the headline on your home page.
The dreaded Corporate Yawn-fest
What doesn't work is a corporate yawn-fest on a
web site that starts off with something like "We pride
ourselves in providing you, the customer, with excellence in
everything we do..."
See what I mean. Apart from anything else, why would you
Now IF you get someone to stay on your site, they typically
have a little look round first before delving more deeply into
what you're offering. Only if they continue to be interested
are you likely to get their attention enough to get their
contact details. And you may well not get them first time,
which is why your site must also give them a reason to return
And the reason is Content -
But when they do come back, they'll really have a good look
around and start to engage in the site. And that is when you'll
start to make money from them.
It's been quite a long session today and I
hope you've taken it all in. Do check out the Autoresponder info if you haven't
already got one because getting one is essential to any
half-decent web marketing plan.
Tomorrow we are going to look at the format and styles of
AdSense ads - Google offers a surprising degree of control over
ad placement and appearance.
We'll also review the process of placing the AdSense code into
your website site.