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Insider Tactics - Internet Marketing Training 

AdSense Training Course

Today's Ultimate SuperTip

Part 5

We saw yesterday that AdSense revenue was controllably dependent on

  • The Click Through Rate (CTR) of your ads - you need people to click on your ads but you mustn't break Google's rules. Why? Because it stops your ads delivering value to the advertiser and if there is no value in advertising with AdSense, the whole system will collapse.
     
     
  • Click through value - abreviated to CPC or Cost Per Click. This figure jumps around a great deal from hour to hour and from place to place, even for the same ad from the same advertiser. I'll explain why later on.  One technique that delivers high CPC is to develop content on your site that is about higher value topics.
     
     
  • Traffic - clearly you want more people to visit your website. 

The focus today is on Page traffic.

I don't know how much traffic your site currently gets but you probably want more. However, there are two different sorts of traffic: the casual visitor who is not going to do much, is click/trigger happy and won't hang around and doesn't come back.

Then there's the keen, genuinely interested, active site participant. This is the sort of traffic you want to get and keep because your job is to develop a relationship with this type of visitor - not a one-night stand.

Why?

Because people who visit your site frequently are going to be interested in what is on it and this interest will extend to your AdSense ads - that's what Google does for you automatically.

Interest = clicks. Clicks = money.

They'll also come back of their own accord and each time they do, they might see another interesting ad too.

That thinking has helped us define who we want but we now have two tasks ahead:

1. Getting these people to visit your site the first time.

2. Getting these people engaged in the site so that they remember it, like it and come back frequently

Let's look at the first of these.

How to get traffic to your website

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