Insider Tactics - Internet Marketing Training
AdSense Training Course
We saw yesterday that AdSense revenue
was controllably dependent
Click Through Rate (CTR) of your ads - you need
people to click on your ads but you mustn't
break Google's rules. Why? Because it stops
your ads delivering value to the advertiser
and if there is no value in advertising with
AdSense, the whole system will collapse.
through value - abreviated to CPC or Cost Per
Click. This figure jumps around a great deal
from hour to hour and from place to place,
even for the same ad from the same
advertiser. I'll explain why later on.
One technique that delivers high CPC is to
develop content on
your site that is about higher value
Traffic - clearly you want
more people to visit your
The focus today is on Page
I don't know how
much traffic your site currently gets but you probably
want more. However, there are two different sorts of
traffic: the casual visitor who is not going to do much,
is click/trigger happy and won't hang around and doesn't
Then there's the keen, genuinely interested, active site
participant. This is the sort of traffic you want to get and
keep because your job is to develop a relationship with this
type of visitor - not a one-night stand.
Because people who visit your site frequently are going to be
interested in what is on it and this interest will extend to
your AdSense ads - that's what Google does for you
Interest = clicks. Clicks = money.
They'll also come back of their own accord and each time they
do, they might see another interesting ad too.
That thinking has helped us define who we want but we now have
two tasks ahead:
1. Getting these people to visit your site the first time.
2. Getting these people engaged in the site so that they
remember it, like it and come back frequently
Let's look at the first of these.
How to get traffic to your