Insider Tactics - Internet Marketing Training
AdSense Training Course
You can find
out more about many internet marketing terms by referring to
the Internet Marketing
Dictionary on this
First here's a link to an online presentation
by Google about AdSense - the system that lets website owners
make money automatically.
This presentation is aimed at advertisers but
it gives you some idea how seriously Google takes its AdSense
AdSense is Google's syndication program for
its AdWords advertisements so first up, you need to
understand AdWords to
make sense of AdSense.
are small text-only ads that often appear
on the right hand side of Google's search results
page when you do a
they appear at the top too.
They are extraordinarily powerful - MUCH more
so than you'd think
at first sight - for 4 reasons.
- They are 100%
targeted: the advertiser chooses
which keywords have to be entered before
their ad is shown. This means that you can make your ad
appear ONLY in front of people ACTIVELY LOOKING for
information about a topic.
you can set up your AdWords
ads so that
they show up ONLY when someone enters
"Binoculars" into Google's search
You can also restrict your ad coverage to specific
countries or even specific locations in specific countries.
Furthermore you can control what time of day people get to
see your ads and when they don't.
- You only pay for click
throughs. If no one clicks on your
ad you don't
- When someone
does click on your ad they get taken to your website.
Note that they do not have to be taken to your home
page. In fact if your ad is about a specific
product that you sell, it is usually better to take
the clicker directly to the page on your site about
- Google lets
advertisers rotate different ads for the
same keywords and can automatically
show the most effective ad
Thus there is an in-built survival of the
fittest process going on where fitness is
judged by real consumers voting in real
time. This can provide advertisers with very
important market research data because it tells you
which wording or copy
appeals the most to searchers.
- Google gives
advertisers incredibly detailed near
real-time response data so you can monitor
and adjust your ads without wasting much
So where does AdSense come in this?
Google has taken their excellent AdWords program
and extended it
to non-Google web sites and branded it
But there's a vital difference
between AdWords and
Go to part
AdSense, AdWords and Google are trademarks of Google Inc. This
website is not connected with Google and is