What is AdSense Arbitrage?
Internet Marketing Dictionary | Google Ads
Ads Preferences is a new
advertising system from Google that uses information
about your browsing history to determine what type of ads
are going to be of most interest to you.
When you visit a series
of websites, the Ads Preferences system determines what sort of
things interest you based on your browsing history.
This information is stored in
a profile which, whilst containing info about your interests,
contains no information that is able to track you down as an
individual. The data is stored online and accessed using
a cookie that is set by Google.
The idea is that it will enhance your browsing experience by
reducing your exposure to ads that are unlikely to be of
interest whilst increasing your exposure to ads that are likely
to attract your attention.
One benefit of this from
Google's perspective is that this is likely to increase its ad
Of course, there's a privacy
concern here: do you want Google to "know" about your browsing
history and do you feel there might be a risk that agencies
might snoop on what you get up to online?
Google is addressing these concerns by allowing people to
opt-out of the Ads Preferences system which you can do by
visiting this page
Preferences Opt Out.
Google also provides a set of answers to frequently asked
questions about Ads Preferences.
Ads Preferences FAQs